This article explores how television and film writer-producer Kenya Barris’ Netflix series #blackAF disturbs and seemingly upends Black millennial woke cultural assumptions about the good life. This, I contend - not discounting the valid classist and colourist critiques of the show - is the animus for Black millennial discontent with #blackAF. Specifically, I reveal the hashtags #blackexcellence and #supporteverythingblack to be ideological blankets covering the unfortunate reality of everyday Black life. These hashtags, which do the ideological work of covering over reality, are made unstable and incoherent by #blackAF’s apotheosizing of mediocrity as a grand cultural accomplishment. In one fell swoop #blackAF manages to give the death knell to Cosbyian respectability politics, which have hitherto been operating in the guise of the hashtag #blackexcellence.